Smiitten is a children clothing brand that was established in Indonesia since 2011.

The name Smiitten is taken from the word 'smiitten' - a Middle English origin, which means 'very much in love'.  It reflects the nature of the brand to deliver our love and passion for children through fashion.  Addressing the growing demand in the market, Smiitten products are designed for children up to 10 years old, using carefully selected fabrics and materials to ensure our exclusivity.

Smiitten is crafted with love and attention to details to ensure that everything has the Smiitten touch.